direct-sale industry

First-mover advantage opportunity,differentiation and innovation strategies are what Amway(China)should select because overall economic attraction of chinese direct-sale industry is great and Amway(China)ownes sustainable competitive advantage in the field.
由于中国直销行业总体经济吸引力很大,安利中国在该行业中所处的竞争地位又具有持续竞争优势,所以,通过推论得出的先动优势机会、差异化战略和创新战略是安利中国应该选择的战略。