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The PESTEL factors are important in a relative way as they ‘...usually affect all firms in the industry’ (Bowman &Asch 1987:72). 宏觀環境分析因素是比較重要的，因爲它們‘通常影響了行業中的所有公司’（波曼和阿斯1987:72）。
And many analysis ways have been used in the article such as BSC, SWOT, PESTEL, Five kinds of analysis models, Fish Bone Diagram, QQTC and Brain Storming. 文中分別使用了BSC、SWOT、PESTEL、五力圖、魚骨圖、QQTC以及頭腦風暴法等等分析工具。