loss leader

音标发音

The cost of roasting turkeys doesn't tend to follow actual wholesale prices but is often a loss leader.
烤火鸡的费用并不跟随实际的批发价格走还经常亏本。
“Gas is a loss leader for them, so they’re willing to cut the price to get you on the premises and shop, ” says Cochran.
“汽油是这些商店的促销品，所以他们愿意用低价油吸引你到他们的门店里购物” 科克伦说。
Never mind, he had just described it as a great way to bring in users but not a great way to make money….you know, the definition of a loss leader.
没关系，他形容这是一个能带来用户但不能挣钱的方式。

Smith said although silver is the loss leader for Wednesday, this selloff is gold-inspired.
FORBES: Gold Prices Fall Through $1,400/Oz As Market Breaks Technical Chart Support
Historically, Google has looked at absolutely everything it does besides search as a loss leader.
FORBES: Microsoft Should Be Worried About Google's Recent Move
For the cardmakers, the free offerings are something of a loss leader--and a snare for advertisers.
FORBES: E-sentiments, exactly

an article that is sold cheaply in order to attract the public and make them buy other, more expensive, things

A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other products at the same shop.