loss leader

音标发音

The cost of roasting turkeys doesn't tend to follow actual wholesale prices but is often a loss leader.
烤火雞的費用竝不跟隨實際的批發價格走還經常虧本。
“Gas is a loss leader for them, so they’re willing to cut the price to get you on the premises and shop, ” says Cochran.
“汽油是這些商店的促銷品，所以他們願意用低價油吸引你到他們的門店裡購物” 科尅倫說。
Never mind, he had just described it as a great way to bring in users but not a great way to make money….you know, the definition of a loss leader.
沒關系，他形容這是一個能帶來用戶但不能掙錢的方式。

Smith said although silver is the loss leader for Wednesday, this selloff is gold-inspired.
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Historically, Google has looked at absolutely everything it does besides search as a loss leader.
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For the cardmakers, the free offerings are something of a loss leader--and a snare for advertisers.
FORBES: E-sentiments, exactly

an article that is sold cheaply in order to attract the public and make them buy other, more expensive, things

A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other products at the same shop.